Open Graph includes a set of HTML meta tags. Example of a content preview in Twitter.įacebook introduced its Open Graph protocol in 2010 to improve the display of content from third-party websites in its news feed. Or worse, the elements chosen seemingly arbitrarily are not at all representative of the page. These may not convey the message you would prefer to show when a given page is shared. If none are found, each sharing script will choose elements from the page, such as the title, to create the snippet. Each of the social networks crawls the link that a user is sharing and searches for the appropriate metadata in order to build up a rich snippet. A glimpse at Facebook Open Graph and Twitter Cardsįacebook Open Graph and Twitter Cards are protocols that define the use of structured metadata (aka meta tags) for displaying shared content on Facebook and Twitter, respectively. In this process, we will rely on the Metatag module. We will be generating the Facebook Open Graph (OG) and the Twitter Card meta tags on a Drupal site. In today’s post, we will give you a step-by-step guide to configuring how your website’s content appears on Facebook and Twitter shares. Can you control how they look and make them so irresistibly clickable? Yes, sure, you can do this by setting up social media meta tags on your website. They include a title, a description, an image, or other details. Of course, all this works much better if your shared content looks attractive, relevant, and well-formatted on social media.Ĭontent preview snippets are built automatically when someone shares a link on Facebook, Twitter, LinkedIn, and so on. Social shares can significantly increase your brand exposure, expand your reach, boost your website traffic, and benefit your SEO.
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